Category: Media


media_monkeysAfter holding ad spending flat in the first quarter, marketers increased their spending in U.S. measured media in the second quarter by 3.5% from the quarter a year earlier, according to data released today by Kantar Media. Their spending totaled $35.8 billion, Kantar Media said.

“Ad spend has now increased for six consecutive quarters and in reaching 3.5 percent growth for Q2, had its best performance in a non-Olympic period since the end of 2010,” said Jon Swallen, chief research officer at Kantar Media North America, in a statement.

Total spending for the first six months of the year grew 2.0% to $68.9 billion, Kantar Media said.

The second-quarter gain, however, was buoyed by two unusual phenomena. Last year’s ad spending was deflated as major advertisers conserved their second-quarter budgets ahead of the Summer Olympics, Mr. Swallen said. More NBA playoff games in the quarter this year than last year also helped to goose TV ad spending.

“Without these factors, Q2 ad spend growth would have been lower by about one full percentage point,” Mr. Swallen said.

Ad spending for TV as a whole in the second quarter grew 6.4%, with cable TV seeing a 14.9% boost and broadcast TV rising 4.9%, according to Kantar Media. Along with the assist from the NBA playoffs, TV’s second-quarter business also benefited from a scheduling change that moved the NCAA Final Four basketball games into April from March.

Higher prime-time ad prices at some of the networks also helped to drive the increase, according to Kantar Media. Spanish language TV spending increased 6.1% in the second quarter, while dollars going to spot TV declined 3.5% during that same time. The lack of political ads helped drag down spending on local TV stations, Kantar Media said.

Consumer magazines’ print advertising climbed 1.9%, based on their rate card prices, but the number of ad pages fell 2.1%, Kantar Media noted.,Sunday magazines followed a similar pattern, with a 4.1% boost in print ad spending but a 6.3% drop in pages.

Ad spending on local papers’ print editions declined 4.3% as auto dealers, financial services and retailers reined in their budgets. National newspapers’ print editions held roughly even with a 0.5% decline, according to Kantar Media.

Internet display advertising climbed 4.1% thanks partly to increased spending from financial service and telecom marketers. The actual increase is likely higher, however, because Kantar Media does not include video or mobile ads,in its totals for the web.

The top advertiser from April through June was the usual No. 1, Procter & Gamble, which spent $804.8 million on marketing, a 35.3% boost from the prior year. AT&T and General Motors were also again among the top spenders. AT&T poured $501.8 million into advertising in the second quarter, good for a 33.2% increase. GM spent $378.6 million, which represents a 28% spike.

Their growth rates are inflated, however, because last year the companies concentrated much of their spending on the Summer Olympics, which took place during the third quarter, Kantar Media said.

Retail marketers comprised the largest ad category in the second quarter, spending $3.8 billion in measured media, essentially unchanged — up 0.1% — from last year. Spending on auto ads was up 6.9% to $3.6 billion. Telecom saw the largest increase at 19.5%, to $2.4,billion.

From: Adage

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Just found this interesting article.

Tech

It was probably a given, but we now know that while the PlayStation 4 supports external storage (like the PlayStation 3 before it), we won’t be able to use that storage to play downloaded games. Thank Sony games honcho Shuhei Yoshida — one of those rare corporate divisional presidents who spends a pile of time fielding questions on Twitter, pretty much daily — for confirming as much last week.

I’m assuming that’s not an anti-piracy thing, since Sony uses a generic 500GB internal hard drive in the PS4 and supports swapping it in or out, just like the PS3.

If you’re hoping to lock down your hard drive in an attempt to thwart freebooters (hey there, Xbox 360), you’d never make your internal drive swappable. And…

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Why Brands Should Be Wary of Animated GIFs

animated_gifsAttention brands in social media: Just because you can now use animated GIFs on Facebookdoesn’t mean you actually should use animated GIFs on Facebook. Or, to be more specific, you probably shouldn’t post any GIFs featuring scenes from movies, TV shows or celebrity appearances—which negates about 99 percent of the good options out there. For a professional opinion on the issue, we turned to attorney Michael McSunas, one of the legal field’s top social media experts and senior counsel for marketing at Chrysler (though he notes that the following are his opinions, not those of Chrysler).

McSunas says the only way to post an animated GIF of a celebrity on your business page without risking legal trouble would be to get the permission of everyone featured in the clip, the copyright holder of the original recording and (just to be safe) the person who actually made the GIF. This applies to GIFs featuring noncelebrities as well.

“It would be a case-by-case basis,” McSunas says, “but if we were going to actually use a GIF, I’d say we’d need consent from the TV show. Or if it’s a GIF of someone falling down, we’d want permission from the person falling down. I would treat it like any video. We’d need releases.” Without releases from liability, businesses risk legal action for using a celebrity’s likeness without permission or violating the copyright of a film studio, animator or other content creator. Here are McSunas’ tips for businesses that want to use animated GIFs on their social media channels:

1. Make your own GIFs featuring your own copyrighted materials.

2. If a GIF’s not yours, get written releases from the people featured in it and the copyright holder.

3. Don’t have releases? Consider linking off to the GIF or retweeting someone else’s post rather than embedding it in your own social channels.

4. If you’re making a GIF from a program your business sponsors, be sure you still have permission from the copyright holder.

5. Just because other brands get away with using a GIF, that doesn’t mean you will. And the larger your business, the more likely you are to become a target of legal action.

 

From: AdAge.com

Today we’ve got comedies for you.Watchlist_2013_season_comedies

We’re interested in Watchlist because of its predictive powers; the Watchlist community (with more than 1.1 million people signed up, according to TVGuide.com, up from half a million when we first wrote about it) serves as a massive focus group of informed and committed TV viewers. If Watchlisters are excited about a show, that, historically speaking, has typically translated into respectable viewership.

The chart shown here lists the 10 most-added new comedies announced during the upfronts. As TVGuide.com Editor-in-Chief Mickey O’Connor explained yesterday, “Before viewers are able to learn every nuance of every new show, they latch on to the familiar — whether it be an actor, the source material or even the production company. That’s what we’re seeing at this stage of the game on the list of new fall shows most added to Watchlists.”

The most conspicuous sitcom trend this year, notes O’Connor, is the return of established comedy stars. “CBS is bringing lovable spaz — and Oscar winner! — Robin Williams back to TV with ‘The Crazy Ones.’ NBC’s ‘The Michael J. Fox Show’ puts the star’s even-keeled struggle with Parkinson’s front and center. And Fox’s ‘Brooklyn Nine-Nine’ gives us ‘SNL’ goofball Andy Samberg as a wisecracking cop.” Thanks to all that comedic star power, those three shows have a lock on the top three spots on our chart.

Many TV producers can only envy the success of “The Simpsons,” which has grown from an animated segment within “Tracy Ullman Show” in 1987 into the country’s longest-running sitcom. But now “The Simpsons” has found surprising success in the digital arena.

More people played the 'Treehouse of Horror' edition of 'The Simpsons: Tapped Out' than watched the Halloween episode on TV in the U.S.

More people played the ‘Treehouse of Horror’ edition of ‘The Simpsons: Tapped Out’ than watched the Halloween episode on TV in the U.S.

“The Simpsons: Tapped Out,” EA’s “freemium” game for iPhone and iPad that has users building their own Springfields with characters and tasks closely tied into the show, attracted 6.93 million players in October for its “Treehouse of Horror” update, according to EA. That’s more than the 6.57 million U.S. viewers who watched the “Treehouse of Horror” episode on TV.

EA and “The Simpsons” have previously partnered on a number of mobile games, including titles that predate the launch of the App Store as well as “The Simpsons Arcade” for Apple‘s operating system. But “The Simpsons: Tapped Out,” which requires a web connection to play, is the only live-service mobile game tied to a hit prime-time show.

“Tapped Out” puts players to work rebuilding Springfield from scratch after Homer, distracted by his “MyPad” from his work at the nuclear-power plant, causes a meltdown. Users can speed the process with doughnuts either earned by completing tasks or bought with real money. Prices range from a dozen doughnuts for $1.99 to 2,400 doughnuts for $99.99.

Players have used more than 3.1 billion doughnuts in the game, most of which were bought with real money, according to Steve Stamstad, VP-marketing for EA Mobile and Social Publishing. He declined to say how much money players have spent to buy doughnuts.

The writers, animators and producers of “The Simpsons” are all involved in the development of “Tapped Out,” which includes outbursts from the well-known voices of cast members including Dan Castellanetta, Yeardley Smith, Nancy Cartwright and Hank Azaria. But the TV series and the game have gone further than that to promote one another. Aug. 26 and Oct. 7 airings of the show included commercials for “Tapped Out.” The Nov. 25 episode alluded to the game’s premise by showing Lisa win a “Mapple MyPad” for Homer at a school raffle only to have Homer become obsessed with the device until eventually falling and breaking it.

‘Tapped Out’ just got an update for the winter holidays.

During the October “Treehouse of Horrors” tie-in, moreover, players were asked to tune in to find answers to trivia questions that would allow them to collect rewards in the Halloween edition of the game. The “Treehouse” update let users play with this year’s Mayan Homer character, make a “diddily deal” with Devil Flanders, ride a broom with Marge the Witch or enslave earthlings with Kang.

Last month the game brought in the Fat Tony character, who then became the basis for a plot in the Nov. 18 episode. Earlier it offered players a Duff Racer car that was only available on the weekend of the season premiere, whose plot was set in motion when cars from the Springfield Grand Prix and bicyclists in the Tour de Springfield collide. Most recently the game introduced “Cool Homer,” a look that will be seen in this Sunday’s episode as Homer tries to fit in with hip new neighbors from Portland. The mobile games tend to see a boost in play time from the tie-in episodes in North America, according to Steve Stamstad, VP-marketing for EA Mobile and Social Publishing.

EA plans an Android version of “Tapped Out” for early next year, Mr. Stamstad said.

  Text of the Ad:

hathaway shirt adAmerican men are beginning to realize that it is ridiculous to buy good suits and then spoil the effect by wearing an ordinary, mass-produced shirt. Hence the growing popularity of HATHAWAY shirts, which are in a class by themselves.

Hathaway shirts wearinfinitely longer — a matter of years. They make you look younger and more distinguished, because of the subtle way HATHAWAY cut collars. The whole shirt is tailored more generously, and is therefore morecomfortable. The tails are longer, and stay in your trousers. The buttons are mother-of-pearl. Even the stitching has an ante-bellum elegance about it.

 

Above all, HATHAWAY make their own shirts of remarkable fabrics, collected from the four corners of the earth — Viyella and Aertex from England, woolen taffeta from Scotland, Sea Island cotton from the West Indies, hand-woven madras from India, broadcloth from Manchester, linen batiste from Paris, hand-blocked silks from England, exclusive cottons from the best weavers in America. You will get a great deal of quiet satisfaction out of wearing shirts which are in such impeccable taste.

 

HATHAWAY shirts are made by a small company of dedicated craftsmen in the little town of Waterville, Maine. They have been at it, man and boy, for one hundred and twenty years.

 

At better stores everywhere, or write C.F. HATHAWAY, Waterville, Maine, for the name of your nearest store. In New York, teleophone OX 7-5566. Prices from $5.95 to $20.00.

From: Direct Marketing Institute

 

 

IMG_0988Bunkered beneath a cliff a couple miles north of Los Angeles International Airport sits arguably YouTube’s most important real estate: YouTube Space LA. Google broke ground on the filmmaking studio last year — converted from Howard Hughes’ airport — and has opened it up to the video site’s creators to borrow equipment like TV-quality cameras, shoot their series using green screens and man newsroom-style control rooms.

Next month YouTube will begin to extend the invitation to brands, a handful at first and up to 100 by the end of 2014 (and will open up an East Coast counterpart in downtown Manhattan next year). The idea is to improve the quality of marketers’ YouTube content and indirectly play matchmaker between those marketers and YouTube’s creators who flit in and out of the production facility.

Basically YouTube Space LA aims to be online video’s version of the Chateau Marmont or Chelsea Hotel. Advertising Age took a tour of the studio to see what marketers may expect.

Like YouTube’s Bay Area headquarters, YouTube Space LA is pretty nondescript, holed up near the hillside with little ceremony to signal that one of the hearts of New Hollywood is housed here.
https://vine.co/v/hqAQvT3KAZj

Source: AdAge.

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