Tag Archive: google


IMG_0988Bunkered beneath a cliff a couple miles north of Los Angeles International Airport sits arguably YouTube’s most important real estate: YouTube Space LA. Google broke ground on the filmmaking studio last year — converted from Howard Hughes’ airport — and has opened it up to the video site’s creators to borrow equipment like TV-quality cameras, shoot their series using green screens and man newsroom-style control rooms.

Next month YouTube will begin to extend the invitation to brands, a handful at first and up to 100 by the end of 2014 (and will open up an East Coast counterpart in downtown Manhattan next year). The idea is to improve the quality of marketers’ YouTube content and indirectly play matchmaker between those marketers and YouTube’s creators who flit in and out of the production facility.

Basically YouTube Space LA aims to be online video’s version of the Chateau Marmont or Chelsea Hotel. Advertising Age took a tour of the studio to see what marketers may expect.

Like YouTube’s Bay Area headquarters, YouTube Space LA is pretty nondescript, holed up near the hillside with little ceremony to signal that one of the hearts of New Hollywood is housed here.
https://vine.co/v/hqAQvT3KAZj

Source: AdAge.

Label: #LatestNews

 

 

LinkedIn_Offices_1_270x126LinkedIn did it again, posting earnings Thursday that blew past expectations Wall Street expectations.

LinkedIn earned 38 cents per share on revenue of $363.7 million in the second quarter, an increase of 59 percent from the year ago quarter. The professional social network, which now touts 238 million members, posted net income of $3.7 million, when accounting for all expenses.

Analysts were looking for adjusted earnings per share of 31 cents on revenue of $353.85 million.

“Accelerated member growth and strong engagement drove record operating and financial results in the second quarter,” CEO Jeff Weiner said. “We are continuing to invest in driving scale across the LinkedIn platform in order to fully realize our long-term potential.”

LinkedIn’s biggest money-maker continues to be Talent Solutions, a suite of hiring-related products for company recruiters. Revenue from Talent Solutions grew 69 percent from a year ago to $205.1 million. LinkedIn made $85.6 million from its marketing products and $73 million from selling premium member subscriptions. The businesses grew 36 percent and 68 percent respectively from the year-ago quarter.

The Q2 earnings report comes a week after the widespread release of Sponsored Updates, a Web and mobile in-stream ad unit similar to Twitter’s Promoted Tweets and Facebook’s Sponsored Stories that the professional social network believes will funnel more revenue to its marketing solutions business.

LinkedIn’s stock spent most of Thursday climbing in anticipation of the report. Shares closed the day up 4.5 percent at $213, and are now up an additional 6 percent in after-hours trading.

Source:  news.cnet.com
Label: #Digital-Media