Tag Archive: Social media


Why Brands Should Be Wary of Animated GIFs

animated_gifsAttention brands in social media: Just because you can now use animated GIFs on Facebookdoesn’t mean you actually should use animated GIFs on Facebook. Or, to be more specific, you probably shouldn’t post any GIFs featuring scenes from movies, TV shows or celebrity appearances—which negates about 99 percent of the good options out there. For a professional opinion on the issue, we turned to attorney Michael McSunas, one of the legal field’s top social media experts and senior counsel for marketing at Chrysler (though he notes that the following are his opinions, not those of Chrysler).

McSunas says the only way to post an animated GIF of a celebrity on your business page without risking legal trouble would be to get the permission of everyone featured in the clip, the copyright holder of the original recording and (just to be safe) the person who actually made the GIF. This applies to GIFs featuring noncelebrities as well.

“It would be a case-by-case basis,” McSunas says, “but if we were going to actually use a GIF, I’d say we’d need consent from the TV show. Or if it’s a GIF of someone falling down, we’d want permission from the person falling down. I would treat it like any video. We’d need releases.” Without releases from liability, businesses risk legal action for using a celebrity’s likeness without permission or violating the copyright of a film studio, animator or other content creator. Here are McSunas’ tips for businesses that want to use animated GIFs on their social media channels:

1. Make your own GIFs featuring your own copyrighted materials.

2. If a GIF’s not yours, get written releases from the people featured in it and the copyright holder.

3. Don’t have releases? Consider linking off to the GIF or retweeting someone else’s post rather than embedding it in your own social channels.

4. If you’re making a GIF from a program your business sponsors, be sure you still have permission from the copyright holder.

5. Just because other brands get away with using a GIF, that doesn’t mean you will. And the larger your business, the more likely you are to become a target of legal action.

 

From: AdAge.com

 

 

LinkedIn_Offices_1_270x126LinkedIn did it again, posting earnings Thursday that blew past expectations Wall Street expectations.

LinkedIn earned 38 cents per share on revenue of $363.7 million in the second quarter, an increase of 59 percent from the year ago quarter. The professional social network, which now touts 238 million members, posted net income of $3.7 million, when accounting for all expenses.

Analysts were looking for adjusted earnings per share of 31 cents on revenue of $353.85 million.

“Accelerated member growth and strong engagement drove record operating and financial results in the second quarter,” CEO Jeff Weiner said. “We are continuing to invest in driving scale across the LinkedIn platform in order to fully realize our long-term potential.”

LinkedIn’s biggest money-maker continues to be Talent Solutions, a suite of hiring-related products for company recruiters. Revenue from Talent Solutions grew 69 percent from a year ago to $205.1 million. LinkedIn made $85.6 million from its marketing products and $73 million from selling premium member subscriptions. The businesses grew 36 percent and 68 percent respectively from the year-ago quarter.

The Q2 earnings report comes a week after the widespread release of Sponsored Updates, a Web and mobile in-stream ad unit similar to Twitter’s Promoted Tweets and Facebook’s Sponsored Stories that the professional social network believes will funnel more revenue to its marketing solutions business.

LinkedIn’s stock spent most of Thursday climbing in anticipation of the report. Shares closed the day up 4.5 percent at $213, and are now up an additional 6 percent in after-hours trading.

Source:  news.cnet.com
Label: #Digital-Media

Personal-BrandYour personal brand reflects the information that’s available about you on the Web, mostly on social media platforms. This post explains how to create your personal online brand online, based on interviews with four of the smartest people in the branding business:

1. Know yourself and what you’re good at.

Your personal brand reflect who you are, so you can’t possibly brand yourself if you’re clueless about yourself. This doesn’t mean navel-gazing, but rather a realistic assessment of your strengths and weaknesses, what you love doing, and the skills that you’ve mastered or are working to master.

2. Create a memorable brand name.

If you’ve got a unique name, make that your brand name.  If not, create a brand name that’s a hybrid of your name and your career direction. “You want people to find you, not somebody who’s got the same name as you,” explains Dan Schawbel, author of Me 2.0: 4 Steps to Building Your Future.  Remember, though, if you put your direction in your brand name you’re tied to that direction. (That’s why Step 1 is so important.)

3. Capture your online turf.

Buy the domain name that corresponds to your brand name and secure the Facebook page, Twitter account, Google+ account as well. If you find that your brand name is already “owned” create a different brand name. With LinkedIn, you’ll use your real name, so put your brand name prominently in your profile.

4. Build a website for your domain name.

This is easier than you think. There’s no reason to struggle with a complicate website editor when you can create a perfectly usable site using a product like WordPress. (There are alternatives but WordPress is the de-facto standard.) You don’t want a traditional website anyway, since they have an “institutional” feel about them anyway.

5. Set up automatic updating.

To reduce the busywork of all those different social media platforms, set up an application that allows you to simultaneous post to all of them. For that past few months I’ve been using the free version of Hootsuite.com, but there are many alternatives out there both free and fee.

6. Share useful content on a regular basis.

Don’t try to be a full-time blogger. Instead share “helpful tips relating to the products [you] sell, relevant news, and personal updates that build emotional connection and convey positive character, such as a philanthropic interest,” explains Clara Shih, CEO of Hearsay Social, writing in the Harvard Business Review.

7. Get feedback from people you trust.

The advice and encouragement of others helps keep your “brand development” on target.  Philip Styrlund, CEO of The Summit Group, recommends setting up a “board of directors”–a few trusted colleagues who can assess your ongoing efforts and act as an informal sounding board.

8. Be authentic, even a bit risky.

As long as you don’t come off like you’re crazy or weird, a little opinion in your online presence is a good thing, according to Meg Guiseppi, author of the book 23 Ways You Sabotage Your Executive Job Search. “Don’t assume that being authentic will turn people off,” she explains. “Nobody is interested in working with a cookie cutter.”

INC.com

Mentos_Fresh_News_Video_Grab

Mentos is capitalizing on the narcissism that fuels social media by creating personalized news bulletins that make your Facebook activity look exciting enough to be broadcast on network television.

As part of Mentos’ “Stay Fresh” campaign, Bartle Bogle Hegarty London has launched a global digital platform that creates individual video reports using an app — on Facebook or standalone — called “Fresh News.”

The bulletins make up a 24-hour news channel that serves up a constant stream of humorous news reports by pulling in material from users’ updates on Facebook and connected social media accounts, including Foursquare. Two news anchors present a satirical show highlighting a user’s recent escapades, and emphasizing how “fresh” the subject may or may not be, depending on what he or she has been posting lately.

BBH claims there are millions of possible unique video combinations, all livened up using jokes from a pool of hundreds that have been specially written to suit every possible activity. Users are then invited to share their own bulletins with their friends through social media channels.

Corrado Bianchi, international marketing director at Mentos’ owner, Perfetti Van Melle, said in a statement, “We know we’re in a cluttered category as a brand and even busier social space with this youth audience so we need really distinctive communications. Fresh News is a bold step in the right direction in our mission to help the world be fresher.”